Kepribadian Big Five terhadap Keputusan Pembelian Kosmetik Korea pada Remaja Fandom Korea

This study aims to determine the relationship between the big five inventory toward Korean cosmetics purchase decision-making in fandom teens in Pekanbaru City. The population in this study was Korean fandom teenagers in Pekanbaru City with a sample of 110 people. Data collection techniques in this study used two scales, the purchase decision scale and the big five inventory (BFI) The results of the correlation coefficient produce R = 0.991 with a significance level of p = 0.019 (p <0.05) which means that there is a relationship between the five big personalities toward purchase decision-making of Korean cosmetics in Korean fandom teens of Pekanbaru. The results of this study found that openness to experience and agreeablesness had a significant relationship with purchasing decisions with value 0.003 and 0.024, and contributions of 7.05% and 4.23%. Whereas extraversion, conscientiousness, and neuroticism, was not significant toward purchasing decisions.