SEMANTIC AND PRAGMATIC POWER OF LEXICAL BORROWINGS IN THE LANGUAGE OF MASS MEDIA

Swedish and are pronounced the same way as it had been before. For example, the word “öga” (eye) is said as “auge”, and “kåire” is used instead of “köra” (drive) that indicates the old-fashioned language. Moreover, some words tend to be written and pronounced differently compared to Standard Swedish. For example, the word "också” (also) is used as “eu” or “nej” (no) as “naj”. It is also important to mention that the letter "E" inside of words becomes "EI", e.g. “blev” (became) becomes “bleiv”, “skrev” (wrote) becomes “skreiv”, etc. There is another feature of Gotland dialects, where the letter “E” at the end of words is used instead of “A”, e.g. “tala” (speak) becomes “tale”, “sjunga” (sing) becomes “sjunge”, etc [4]. To sum up, in the Swedish language there are found a lot of dialects and many of them are still not delimited because of its territory borders, but despite that scientists have managed to relatively distinguish six main areas of the dialects with its peculiarities.