SPECIFIC SIGNS OF A SYNERGISTIC EFFECT IN AN INNOVATION CLUSTER

‒ a compliance with a quality and price; ‒ attracting new customers and retaining existing customers; ‒ increasing the level of the labor productivity; ‒ a reduction of transaction costs of the enterprise; ‒ a reduction of a staff turnover; ‒ a high level of a reputation among the customers, which in turn will increase the market share, financial stability, value and competitiveness of the enterprise as a whole. A client-oriented company sets long-term goals related to a customer service. This allows you to generate, a client assets and increase the shareholder value of the company in the long term. Modern companies consider not only a profit and sales as a business result. A customer orientation has always been and remains the main point of marketing activity of Ukrainian business entities.