Exploratory Factor Analysis (EFA) of Website Design Factor for Airlines ETicketing System in Malaysia | Zendy

Nor Alina Ismail | Zendy

AI Assistant Blog Pricing

Home ZAIA Blog

Open Access

Exploratory Factor Analysis (EFA) of Website Design Factor for Airlines ETicketing System in Malaysia

Author(s) -

Nor Alina Ismail

Publication year - 2020

Publication title -

journal of engineering and technological advances

Language(s) - English

Resource type - Journals

eISSN - 2811-4280

pISSN - 2550-1437

DOI - 10.35934/segi.v5i2.12

Subject(s) - exploratory factor analysis , purchasing , marketing , business , exploratory research , advertising , customer satisfaction , survey research , business administration , service (business) , sociology , anthropology

The main motivation of this study was to investigate the level of satisfaction towards online purchasing among people those had experience using airlines e-ticketing websites in Malaysia. This paper highlights the detail of exploratory Factor Analysis (EFA) procedure that tested on web design towards airlines e-ticketing website in Malaysia. The result was written based on findings of a survey conducted among Malaysian and non-Malaysian customer. The study was further down tested into website design factor. The samples of this study were 510 respondents from all over Malaysia area. The study obtained samples by using random sampling method. The finding based on the EFA result of the survey.

The content you want is available to Zendy users.

Already have an account? Click here to sign in.

Having issues? You can contact us here

Accelerating Research