Open AccessMarketing Strategies for the Primary Sector: An Empirical Study
Author(s) -
Lambros Tsourgiannis,
Martyn Warren,
Anastasios Karasavvoglou,
John Eddison
Publication year - 2012
Publication title -
european research studies
Language(s) - English
Resource type - Journals
ISSN - 1108-2976
DOI - 10.35808/ersj/359
Subject(s) - marketing , competitor analysis , marketing strategy , diversification (marketing strategy) , cost leadership , business , marketing management , product differentiation , market segmentation , competitive advantage , profit impact of marketing strategy , industrial organization , economics , return on marketing investment , microeconomics , cournot competition