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Noor Aziah Abdullah Senior Lecturer of Media and Law, Universiti Utara Malaysia, School of Multimedia Technology and Communication, College of Arts and Sciences, 06010 Universiti Utara Malaysia, Sintok, Kedah, Malaysia. Phone number: +604 9286478. Email: nooraziah@uum.edu.my Rohana Mijan Senior Lecturer of Integrated Marketing Communication, Universiti Utara Malaysia, School of Multimedia Technology and Communication, College of Arts and Sciences, 06010 Universiti Utara Malaysia, Sintok, Kedah, Malaysia. Phone number: +604 9286478. Email: rohana.mijan@uum.edu.my

MALAYSIA AND CHINA MEDIA SYSTEM COMPARISON BASED ON MCQUAIL THEORY