A Study On Customer Satisfaction with Cab Drivers’ Service Quality at Gladwin Cabs PVT. LTD

This study mainly focuses on customer satisfaction with cab driver’s service quality. In taxi service industry, like any other industry, the consumer is always at the centre of all managerial processes forming a focal point around which the business revolves. A company creates products and services with the needs and wants of the consumer in mind. Taxi service industry is one of the fastest growing transportation industries in India and in order to provide excellent service, the industry needs to identify and evaluate the existing products and services, as observed in the industry, finding out what the significant needs and preferences of the consumer are and what leads to customer satisfaction. With this objective this study was conducted to consider the taxi service industry in India and determine the factors affecting customer satisfaction in this industry.