A Study on Green Marketing Practices in India | Zendy

R. Mayakkannan | Zendy

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A Study on Green Marketing Practices in India

Author(s) -

R. Mayakkannan

Publication year - 2019

Publication title -

emperor international journal of finance and management research

Language(s) - English

Resource type - Journals

ISSN - 2395-5929

DOI - 10.35337/eijfmr.2019.5401

Subject(s) - green marketing , business , marketing

Today the sector has emerged as the first degree, and we are shifting ahead with the common motive of shielding the surroundings and attaining sustainable improvement. The new marketing philosophy is getting stronger some of the hundreds, and this mindset of the clients has forced the enterprise fraternity to rethink and plan their techniques to do their businesses in a more revolutionary and environmentally pleasant way. This paper targeted some critiques of green marketing and advertising, idea, new green projects in India and unique advertising blend. This paper moreover highlighted the destiny prospects of Green marketing in India.

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