Open AccessSTRATEGI KOMUNIKASI PEMASARAN JAM TANGAN MATOA DALAM MENINGKATKAN BRAND AWARENESS
Author(s) -
Susanto Susanto,
Afrina Sari
Publication year - 2020
Publication title -
jurnal source ilmu komunikasi
Language(s) - English
Resource type - Journals
ISSN - 2502-0579
DOI - 10.35308/source.v6i1.1540
Subject(s) - promotion (chess) , business , sales promotion , brand awareness , advertising , marketing communication , direct marketing , integrated marketing communications , marketing , social media , personal selling , exhibition , brand equity , marketing mix , marketing management , relationship marketing , sales management , computer science , political science , archaeology , politics , law , history , world wide web
This research is about marketing communication strategies by Matoa Watches in increasing brand awareness. Marketing communication conducted by Matoa is more focused on marketing communication activities on social media and internet but also done through advertising (advertising), exhibitions, publications, sales promotion and direct marketing to rise a brand awarenes.. In this research, researchers used a descriptive qualitative method with data collection techniques using in-depth semi-structured interviews to obtain complete information in accordance with what is needed by researchers. The conclusion from this study shows that every promotion mix undertaken by Matoa not only refers to increasing brand awareness to the community but there are several promotional mixes aimed at increasing sales such as sales promotion and direct marketing.Keywords: Marketing Communication Strategies, Intergrated Marketing Communication (IMC), Brand Awareness¸ Promotion
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