Medios y modernidad en Latinoamérica

Summary: Modernity as civilization and culture systems involves cognitive consensus. This study describes how media underpinned the construction of consensus and became a very important nexus between interpretation and meaning production. The main issue of the article is related to the ways which Latin America developed some of the modern arguments and their tendency to gather dif ferent propositions into a few discursive models, provoking a sort of convergence narrative. Despite the increasing of specialization in intellectual and physical work, in Latin America the legitimacy of social shape and even the discursive construction of regional identities were deeply conditioned by the spreading of media activities. This idiosyncrasy turned out to be an alternative to the logocentric cognitive schemes.