PENGARUH KUALITAS LAYANAN DAN PROMOSI TERHADAP KEPUASAN PELANGGAN PT ADHI KARYA, TBK | Zendy

Firmansyah Sulaeman | Zendy; Devi Krisnawati | Zendy

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PENGARUH KUALITAS LAYANAN DAN PROMOSI TERHADAP KEPUASAN PELANGGAN PT ADHI KARYA, TBK

Author(s) -

Firmansyah Sulaeman,

Devi Krisnawati

Publication year - 2020

Publication title -

jurnal manajemen bisnis krisnadwipayana

Language(s) - English

Resource type - Journals

eISSN - 2579-7476

pISSN - 2338-4794

DOI - 10.35137/jmbk.v8i3.476

Subject(s) - customer satisfaction , promotion (chess) , service quality , business administration , linear regression , regression analysis , service (business) , business , mathematics , statistics , marketing , political science , politics , law

To determine the effect of service quality and promotion on customer satisfaction, PT. Adhi Karya, Tbk. The data used are primary data by giving questionnaires to customers who happen to meet. The analytical method used is simple linear regression analysis and multiple linear regression analysis. The results showed that the quality of service and promotion has a significant effect on customer satisfaction. PT. Adhi Karya, Tbk.

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