PENGARUH CORPORATE SOCIAL RESPONSIBILITY DAN CITRA PERUSAHAAN TERHADAP LOYALITAS PELANGGAN PT ABC PRESIDENT INDONESIA | Zendy

Bongsu Saragih | Zendy

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PENGARUH CORPORATE SOCIAL RESPONSIBILITY DAN CITRA PERUSAHAAN TERHADAP LOYALITAS PELANGGAN PT ABC PRESIDENT INDONESIA

Author(s) -

Bongsu Saragih

Publication year - 2019

Publication title -

jurnal manajemen bisnis krisnadwipayana

Language(s) - English

Resource type - Journals

eISSN - 2579-7476

pISSN - 2338-4794

DOI - 10.35137/jmbk.v7i3.345

Subject(s) - loyalty business model , corporate social responsibility , business , business administration , loyalty , sample (material) , population , intervening variable , marketing , public relations , political science , sociology , service quality , chemistry , demography , chromatography , service (business)

The purpose of this study was to determine the effect of corporate social responsibility and corporate image on customer loyalty in the company PT ABC President Indonesia. The research method used is quantitative research and explains each variable used. The population and sample in this study are customers who incidentally were taken when shopping for 100 respondents. The results of the research analysis say that corporate social responsibility and corporate image simultaneously have a positive effect on customer loyalty.

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