THE SPECIFICITY OF THE PHARMACEUTICAL MARKET AS AN ELEMENT OF SOCIAL SECURITY

The pharmaceutical market in the modern business environment is highly competitive, abounding in the range of pharmaceutical products offered by different manufacturers. At first glance, it bears all the hallmarks of each market, namely the place where you encounter the demand and supply of medicinal products and pharmaceutical services of specified quality, at an affordable price, meeting the requirement of safety and efficacy at the right time and the right place to meet certain needs. On this basis, for the successful functioning of the pharmaceutical market important is the existence of demand and supply of specific goods medicinal products whose consumption is in the case, i.e. in a situation occurred with the health of consumers established by medical. And this means there should be an identification of the objects available on the market, in a dynamic business environment and according to the factors of this environment. And since the products and services offered on this market are directly related to the health status of the nation of any country, it should be seen as an element of social security. This, more than ever, determines the need to introduce the relevant regulatory mechanisms on this market, in order to avoid unfair competition and products and services, endangering people's lives. In this aspect the scientific research of the authors is to present fragments, determining the specifics of the pharmaceutical market, in the context of social security subsystem. Furthermore the theme is seemingly familiar, but our research is focused on a retrospective analysis of the characteristics of the pharmaceutical market in a competitive business environment . Hence, the authors' research objective is to present a retrospective analysis of the key features of the pharmaceutical market in the context of national security, in particular social security. And this, more or less, requires a study of the theoretical and practical aspects in that direction. Moreover, with the help of the research, analytical and management approaches, the key role of the pharmaceutical market should be justified, as a guarantor of the human factor's viability. And because the pharmaceutical market is multifaceted, then the entities operating in this market have their missions, goals and objectives, a fact which in itself implies the interaction and functioning chain of command, united by the common goal of the pharmaceutical market.