THE ROLE OF CREATIVITY AND INNOVATION IN THE EFFECTIVE LEADERSHIP

In the past, creativity was considered a gift from God, which could only have "the chosen ones." It was associated with external forces, music, and obesity. The very word "creativity" derives from the Latin expression "creation exnihilo" which means creating something from nothing, and what is interpreted as God's action, which is contrary to "creatio ex materia" and completely different from the ability of man to create something, for which used the verb "facere". Even in romanticism there is the idea that the source of inspiration should be sought inside, in the man. Today creativity is democratized, ie. today everyone thinks they can be creative. Namely, creativity is much more than just thinking of "smart" ideas, inspiration, or ingrained inventiveness, which is why it can not be said that it is the gift of the chosen ones, but that it depends on the ability to combine seemingly incompatible processes and elements. If we consider the past, we will see that civilization development is the work of a small number of brave and creative individuals capable of taking risks, in order to achieve progress and promote the society. We live in a world that is changing with "the speed of light" and we are confronted with unpredictable challenges. In these dynamic working conditions, modern researchers pay particular attention to creativity, since it undoubtedly becomes a key activity in the turbulent environment of the organization and represents the first step in innovative processes. Because of the inevitable changes that occur, organizations need individuals who think creatively, communicate and work team-people who are flexible and have the ability to adapt quickly. Through certain techniques, leaders can foster creative thinking among employees and thus motivate them, to express their ideas and knowledge that will contribute in making quality decisions and solving organizational problems.