MANAGEMENT OF ORGANIZATIONAL CHANGES IN THE CASE OF HEALTHY COMPETENCE FOR THE COMPANIES

Although the company previously existed with the same purpose as today, only the business environment in which businesses operate are extremely changed. The globalization of business and progress in technological development have led to the emergence of turbulent business environment that companies impose new trends and measures of success. Although the changes in the organization of the company has always been present, the number and type of changes have greatly increased imposing new challenges to the successful management of the organization of the company. While it used to run the organization was an exception, now it has become the norm. Every company needs in its daily operations include strategic and active monitoring of the environment and change management in order to build a sustainable competitive ability, long-term growth and survival. Given that changes can and should be managed if the company wants to be competitive, through this mastarer paper presents the basic principles and principles of organizational changes, their effect on the entire organization, or the performance of individuals. It also points to the factor's that lead to changing the organization of those companies, as well as the stage of its growth, development and long-term survival, their impact in building sustainable competitiveness of the company.