The future of skin cancer surgery: what role for plastic surgeons?

I wondered how representative this mis-conception might be, not only throughout the general public, but also in the medical community. I had previously taken an awareness of the role of plastics surgeons in skin cancer management for granted. Could it be that we have, as a craft group, become complacent in promoting the importance of plastic surgery in skin cancer treatment? And could it be that in that state of complacency, we have failed to stay adequately abreast of the revolutionary and rapidly-evolving developments in research and therapeutics in this dynamic field?