THE INFLUENCE OF STORE ENVIRONMENT, SALES PROMOTION AND PERCEIVED VALUE ON PURCHASE DECISION | Zendy

CHAPHIRAY CHAPHIRAY | Zendy; Irma Satya Indriyanti | Zendy

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THE INFLUENCE OF STORE ENVIRONMENT, SALES PROMOTION AND PERCEIVED VALUE ON PURCHASE DECISION

Author(s) -

CHAPHIRAY CHAPHIRAY,

Irma Satya Indriyanti

Publication year - 2021

Publication title -

media bisnis

Language(s) - English

Resource type - Journals

eISSN - 2774-4280

pISSN - 2085-3106

DOI - 10.34208/mb.v12i2.914

Subject(s) - ibm , promotion (chess) , respondent , sales promotion , marketing , value (mathematics) , loyalty business model , affect (linguistics) , statistic , loyalty , descriptive statistics , business , regression analysis , advertising , statistics , psychology , mathematics , communication , service (business) , politics , political science , service quality , law , nanotechnology , materials science

The purpose of this research is to test and analyze influence of Store Environment, Sales Promotion, and Perceived Value to Purchase Decision to Customer Ramayana in East Jakarta. The research design used in descriptive research and causality research. The sampling in the study used 206 respondent with purposivesampling. The research data is processed with IBM Statistic 22.0 as a tool. This study uses multiple regression analysis. The result showed that Store Environment, Perceived Value influence Purchase Decision, but for Sales Promotion not influence to Purchase Decision. Overall, independent variables affect Loyalty simultaneously.

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