Distribuição de Valor para Stakeholdersem Empresas de Economia Compartilhada

This work has as main objective to analyze the dynamics of prioritization and distribution of value for stakeholders in the shared economy model and the capacity to serve them in a sustainable way in the long term. To that end, 22 qualitative interviews were conducted, representing specialists, managers, professionals, shareholders and clients, both stakeholders involved in the shared economy. The vision of the results obtained is that the business model is necessary for the economic and social scenario predicted for the coming years and its applicability is feasible in the medium and long term although it is still necessary to prove financially sustainable. The fact that it is a recent model, with little information and studies that underlies the theme, makes the contribution of this study relevant both in the theoretical and practical view, besides using an innovative approach, by showing a new perspective on the shared economy through of different stakeholders.