Open AccessEffects of gamification mechanisms on the behaviour of bank customers using credit cards
Author(s) -
Prabesh Gautam
Publication year - 2022
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.34074/thes.5710
Subject(s) - sample (material) , purchasing , credit card , business , customer satisfaction , marketing , financial services , profit (economics) , customer engagement , consumer behaviour , value (mathematics) , finance , computer science , economics , world wide web , chemistry , chromatography , payment , social media , microeconomics , machine learning
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