PENGARUH INTENSITAS, TAMPILAN DAN ISI PESAN POSTER KAMPANYE SOSIAL TERHADAP PERILAKU BERKENDARA MAHASISWA

This research was conducted on students in Muhammadiyah University of Cirebon who were spread in 19 study programs using quantitative methods. The purpose of this research is to know how many effect of message intensity, media appearance and media content to the students behaviour , using social campaigns media in form of posters of raw materials for batik cloth waste. This research found that: (1) the effect of Message Intensity (X1) of safety riding social campaign media to the safety riding behavior of UMC students (Y) was 12.7%, (2)The Effect of Media Appearance (X2) of safety riding social campaign media to the safety riding behavior of UMC students (Y) was 29.2%, (3) The Effect of Media Content (X3) of safety riding social campaign media to the safety riding behavior of UMC students (Y) was 19.4%. The effect of Message Intensity (X1), Media Display (X2) and Media Content (X3) of safety riding social campaign media to the safety riding behavior of UMC students (Y) was 52.9%.