Open Access“Why Should I Buy Sustainable Apparel?” Impact of User-Centric Advertisements on Consumers’ Affective Responses and Sustainable Apparel Purchase Intentions
Author(s) -
Swagata Chakraborty,
Amrut Sadachar
Publication year - 2022
Publication title -
sustainability
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.612
H-Index - 85
ISSN - 2071-1050
DOI - 10.3390/su141811560
Subject(s) - clothing , advertising , business , marketing , conceptual model , fast fashion , psychology , computer science , political science , database , law