Open AccessWhat Grounds Our Loyalty towards “Authentic Brand Activism” of a Sustainable Food Brand?
Author(s) -
Sergio Rivaroli,
Roberta Spadoni,
Ilenia Bregoli
Publication year - 2022
Publication title -
sustainability
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.612
H-Index - 85
ISSN - 2071-1050
DOI - 10.3390/su14127341
Subject(s) - brand management , brand loyalty , reputation , credibility , business , brand equity , marketing , brand awareness , brand extension , competence (human resources) , loyalty , advertising , sustainability , psychology , sociology , political science , social psychology , social science , ecology , law , biology
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