Factors Influencing the Purchase Intention of Autonomous Cars

Even though autonomous cars have not yet crossed into the mainstream car market, their adoption seems inevitable, but not much is known about the purchasing intention of ACs and potential influences on it. To better understand the influences of various factors on purchasing intentions of autonomous cars, research using bibliometrics, an online survey and SEM modelling was performed. Based on an analysis of previous research work and the unified theory of acceptance of technology, an empirical model was produced and tested using data obtained from an online survey involving 266 individuals. The goal was to analyse which characteristics of autonomous cars, socio-demographic variables of potential buyers, and buyers’ personal and social characteristics could potentially influence the adoption of autonomous cars. The results show that factors of car safety, buyer age and level of education, perceived social influence, anxiety and performance expectancy are significantly correlated to purchasing intention of ACs, while correlations with other factors to purchasing intentions have not been proven.