Open AccessMobile Payment Adoption in the Age of Digital Transformation: The Case of Apple Pay
Author(s) -
Francisco LiébanaCabanillas,
Inmaculada García-Maroto,
Francisco MuñozLeiva,
Iviane Ramos de Luna
Publication year - 2020
Publication title -
sustainability
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.612
H-Index - 85
ISSN - 2071-1050
DOI - 10.3390/su12135443
Subject(s) - mobile payment , payment , structural equation modeling , work (physics) , perception , business , marketing , risk perception , technology acceptance model , business model , payment system , value (mathematics) , variable (mathematics) , actuarial science , computer science , engineering , psychology , mathematics , finance , statistics , mechanical engineering , mathematical analysis , usability , human–computer interaction , neuroscience
Current developments in information technology and communications, as well as the significant transformations the business world is being forced to make, are generating an opportunity for widespread acceptance of mobile payments. The present research analyzes the intention to use the Apple Pay mobile payment system, as well as contextualizing and evaluating the different antecedents of its use. To carry out the research, 539 users were invited to respond to an online questionnaire, and an analysis of structural equation modeling was used. The results indicate that perceived value is the variable that most influences the intention to use the proposed payment system, followed by perception of utility and risk. This work has important implications for companies in the sector.
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