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The research aims at investigating the main trends lead consumers to buy goods, which considered as a main output for Waladi Factory. These produced clothes offer read benefits to the consumers. The research has questioned several issues regarded to the relationship between the design of the good and the buying decision, as well as the satisfaction of the good (being of the best quality) and the buying decision also.

THE TRENDS OF THE CUSTOMERS TO BUY CONSUMING GOODS AN ANALYTICAL STUDY TO THE OPINIONS OF A SAMPLE OF WALADI FACTORY CONSUMERS’ GOODS