Open AccessCustomer Engagement: The Next Frontierfor the Marketers
Author(s) -
R. Srinivasa Rao,
Avadhanam Ramesh
Publication year - 2020
Publication title -
marketing and branding research
Language(s) - English
Resource type - Journals
ISSN - 2476-3160
DOI - 10.33844/mbr.2020.60321
Subject(s) - customer engagement , persuasion , business , advertising , marketing , digital media , digital era , social media , computer science , psychology , world wide web , the internet , social psychology
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