Open AccessUse of Viral Marketing by Universities
Author(s) -
Adriana Grenčíková,
Karol Krajčo,
Jakub Sokol
Publication year - 2018
Publication title -
marketing and branding research
Language(s) - English
Resource type - Journals
ISSN - 2476-3160
DOI - 10.33844/mbr.2018.60440
Subject(s) - viral marketing , marketing , business , marketing research , marketing communication , return on marketing investment , asset (computer security) , influencer marketing , slovak , balanced scorecard , marketing strategy , business marketing , social network (sociolinguistics) , social marketing , marketing management , czech , social media , relationship marketing , computer science , world wide web , linguistics , philosophy , computer security
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