Open AccessAn Investigation into the Effect of Psychological Empowerment on Brand Equity (Case Study: Islamic Azad University, Bandar Abbas Branch)
Author(s) -
Masoud Dehghani
Publication year - 2018
Publication title -
marketing and branding research
Language(s) - English
Resource type - Journals
ISSN - 2476-3160
DOI - 10.33844/mbr.2018.60320
Subject(s) - empowerment , stratified sampling , islam , psychology , population , equity (law) , brand equity , data collection , sociology , social science , marketing , political science , demography , geography , business , statistics , mathematics , archaeology , law
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