Open AccessMeasuring the effect of perceived logistics service quality on brand factors in the e-commerce context
Author(s) -
Ebru Sürücü,
Nergis Özispa
Publication year - 2017
Publication title -
marketing and branding research
Language(s) - English
Resource type - Journals
ISSN - 2476-3160
DOI - 10.33844/mbr.2017.60378
Subject(s) - business , quality (philosophy) , marketing , context (archaeology) , service quality , order (exchange) , service (business) , brand loyalty , loyalty , advertising , exploratory factor analysis , e commerce , computer science , world wide web , paleontology , philosophy , epistemology , finance , biology
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