Open AccessDigital marketing planning with the brand dashboard approach
Author(s) -
Alptekin Erkollar,
Birgit Oberer
Publication year - 2017
Publication title -
marketing and branding research
Language(s) - English
Resource type - Journals
ISSN - 2476-3160
DOI - 10.33844/mbr.2017.60336
Subject(s) - brand equity , brand management , business , brand awareness , marketing , corporate branding , brand extension , portfolio , advertising , index (typography) , reputation , computer science , finance , world wide web , social science , sociology
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