Open AccessValue Co-Creation Drivers and Components in Dynamic Markets
Author(s) -
Daniel Marco-Stefan Kleber,
Tatjana Volkova
Publication year - 2017
Publication title -
marketing and branding research
Language(s) - English
Resource type - Journals
ISSN - 2476-3160
DOI - 10.33844/mbr.2017.60225
Subject(s) - service dominant logic , co creation , value (mathematics) , flexibility (engineering) , dynamic capabilities , knowledge management , business , service (business) , sustainable value , marketing , sustainability , computer science , economics , management , machine learning , ecology , biology
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