Open AccessThe role of government, industry, and culture of resistive economy in peoples attitude to purchase Iranian brand products
Author(s) -
Atefeh Shiravi Khozani,
Hossein Rezaei Dolatabadi
Publication year - 2016
Publication title -
marketing and branding research
Language(s) - English
Resource type - Journals
ISSN - 2476-3160
DOI - 10.33844/mbr.2016.60285
Subject(s) - government (linguistics) , business , exhibition , marketing , population , quality (philosophy) , positive attitude , survey methodology , advertising , psychology , geography , sociology , medicine , philosophy , linguistics , social psychology , demography , archaeology , epistemology , pathology
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