Open AccessThe impact of marketing mix elements on brand loyalty: A case study of mobile phone industry
Author(s) -
Adel Pourdehghan
Publication year - 2015
Publication title -
marketing and branding research
Language(s) - English
Resource type - Journals
ISSN - 2476-3160
DOI - 10.33844/mbr.2015.60184
Subject(s) - marketing , business , brand loyalty , structural equation modeling , loyalty , confirmatory factor analysis , marketing mix modeling , mobile phone , order (exchange) , advertising , marketing mix , brand awareness , brand management , competition (biology) , data collection , marketing management , relationship marketing , integrated marketing communications , computer science , telecommunications , mathematics , statistics , ecology , finance , biology , service (business)
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