Open AccessThe art of packaging: An investigation into the role of color in packaging, marketing, and branding
Author(s) -
Behzad Mohebbi
Publication year - 2014
Publication title -
international journal of organizational leadership
Language(s) - English
Resource type - Journals
eISSN - 2383-1103
pISSN - 2345-6744
DOI - 10.33844/ijol.2014.60248
Subject(s) - packaging and labeling , product (mathematics) , marketing , graphics , advertising , business , computer science , mathematics , computer graphics (images) , geometry
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom