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This article looks at French television during and after the post-war period to ex-plore  the  relationships  that  programmes  systematically  established  between  ho-me-making in social housing, housekeeping money management and women. It sheds light on the gendered dimensions of thrift and dwelling. French 1960’s Tele-vision reflected a range of urban transformations characteristic of the period: the development  of  high-rise  estates,  social  housing,  shopping  centers.  How  should  people  inhabit  these  new  environnements,  new  structures  of  dwelling  and  new  services in order to keep up with regular household expenses such as paying rent, utility bills, buying food or covering child rearing costs? Since the 19th century, women had generally managed household budgets as part of the everyday domestic cultures. These heavy financial responsibilities were relayed  by  televised  documentaries  prompting  questions  about  the  types  of  in/appropriate  activities  and  attitudes,  knowledges  and  expertises  shown  on  main-stream  TV  at  the  time.  Television  was  constantly  problematizing  working-class  subjectivities through women’s voice. On the one hand, television reports showed women  always  counting  the  money  and  thrifting  in  order  to  control  the  house-hold comsumption and to avoid debts. In the documentaries I analyse, the women describe in detail their economic problems and moral economies they are condi-tioned to operate within. On the other hand, TV programmes were replete with the specialist home economics tips that were meant to spread normative represen-tations of dwelling in order to educate housewives. Women’s activities are tied to the welfare state which is revealed in all its com-plexity,  controlling  with  one  hand  the  rationalisation  of  domestic  budgets  and  practices, and, with the other, improving living conditions and protecting indivi-duals against vulnerabilities.

Women and Money Management: Problematising Working-class Subjectivities in French Television Programmes During and after the Post-war Boom