The Road Map to Brave New World: Cartography and Fordism from Gulf Oil to Google | Zendy

Timothy Erik Ström | Zendy

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The Road Map to Brave New World: Cartography and Fordism from Gulf Oil to Google

Author(s) -

Timothy Erik Ström

Publication year - 2018

Publication title -

culture unbound journal of current cultural research

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.256

H-Index - 7

ISSN - 2000-1525

DOI - 10.3384/cu.2000.1525.1793307

Subject(s) - fordism , capitalism , world order , order (exchange) , space (punctuation) , cybernetics , road map , cartography , geography , economic geography , economy , political science , artificial intelligence , computer science , business , economics , law , finance , politics , operating system

This paper explores the shifting practices in and between cartography and capitalism. It compares two road maps of the same territory created one-hundred years apart; a Gulf Oil map from 1915 and a Google Map from 2015. These representations of space serve as entry points into examining some of the larger transformations that have occurred within capitalism over the century. I am interested in how the classic world order of Fordism has been reconstituted by cybernetic capitalism. I argue that the world order has been intensified and reorganised on a more abstract level, with profound subjective and material consequences. © 2018 Culture Unbound: Journal of Current Cultural Research.

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