INTERAKSI SIMBOLIK PRIA METROSEKSUAL (STUDI FENOMENOLOGIS PADA FRONTLINER PT BANK CENTRAL ASIA KCU GADING SERPONG TANGERANG)

The phenomenon of man metrosexual is a social phenomenon which is currently became too much and spread across indonesia, no exception in tangerang.Lifestyle metrosexual having the characteristics unique and very attentive to the appearance of more than women and Still considered under estimated by some communities. This study uses the theory of symbolic interactionism by Herbert Blummer is Meaning, Language, Thought. The object of this research is the metrosexual men in the figure of Frontliner at PT Bank Central Asia KCU Gading Serpong Tangerang, which is determined based on the characteristics of metrosexual men. This type of research is descriptive qualitative. The results showed the Metrosexual Male self-concept in frontliner figure has a concept of himself. Metrosexual men in frontliner figures interact with attention to grammar in communication, metrosexual men in frontliner figures pay attention to the use of verbal and non verbal communication. The personality of the metrosexual men in the frontliner figure shows a very regulated personality, seen in appearance, attitude towards others and a sense of friendliness that is always shown to everyone.