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Este artigo apresenta resultado de pesquisa empirica quanti-qualitativa que consistiu em avaliar a satisfacao dos usuarios das Redes de Atencao a Saude (RAS) do Sistema Unico da Saude (SUS) e do Programa Mais Medicos (PMM) numa microrregiao do Noroeste do Parana. Utilizou-se questionario fechado para os usuarios e entrevista semiestruturada para gestores de 24 municipios, dos 30 que compoem a microrregiao. Os dados quantitativos foram tratados com software Sphinx Lexica e Statgraph e os qualitativos com o software Atlas.ti. Utilizou-se estatistica descritiva e inferencial. Os usuarios das RAS avaliaram positivamente a qualidade do atendimento dos medicos mas negativamente no que se refere ao tempo de espera e liberdade de escolha dos profissionais. Quanto a infraestrutura, a avaliacao foi menos favoravel. Para o PMM, a avaliacao dos medicos foi positiva por parte dos gestores, contudo, a distribuicao destes nos municipios nao foi igualitario, permanecendo uma concentracao naqueles de maior porte, reproduzindo o comportamento geral observado em relacao a distribuicao entre capital e interior do Estado. Palavras-chave : Comportamento do Consumidor. Satisfacao do Paciente. Descentralizacao. Assistencia Integral a Saude. Promocao da Saude. ABSTRACT: This article presents the results of empirical quantitative and qualitative research which evaluate the satisfaction of users of the Health Care Networks (HCN) of the Unified Health System and the Program More Doctors (PMD) in micro-region Parana Northwest of Parana. It used closed questionnaire for users and semistructured interviews for managers of 24 municipalities of the 30 cities that compose the micro-region. Quantitative data were analyzed with software Sphinx Lexica and StatGraph and qualitative with Atlas.ti software. We used descriptive and inferential statistics. Users of HCN positively assessed the quality of care of physicians but negatively in relation to the waiting time and choice of profissionais. About infrastructure, the assessment was less favorable. For the PMD, the assessment of physicians was positive by managers, however, the distribution of the municipalities was not equal; there is a larger concentration in those, reproducing the general behavior observed in relation to the distribution between capital and the state. Keywords: Consumer Behavior. Patient Satisfaction. Decentralization. Comprehensive Health Care. Health Promotion.

SATISFAÇÃO DOS USUÁRIOS DAS REDES DE ATENÇÃO À SAÚDE APÓS IMPLANTAÇÃO DO PROGRAMA MAIS MÉDICOS