Sosyal Paylaşım Ağları, İnternet ve Akıllı Telefona İlişkin Algıların Metaforlar Yoluyla Belirlenmesi

The metaphor is the expression of the differences of interpretation of personal experiences. In general it means a way of thinking and a way of seeing that permeates our understanding of the world. Each person will interpret a situation differently in the direction of the life he / she lives in and it will be different to express it. This form of expression is the essence of metaphor. However, metaphors are not only a word figure but also a thought figure, and their interpretation has the power to influence on the life directly. Therefore, it is important to determine how and why a concept is perceived by the target audience. The aim of this study is to determine the perceptions of internet, social world and smart phones through metaphors. For this purpose, participants were asked to create metaphors related to internet, smartphone and social sharing networks (Facebook, twitter, Instagram) and the themes of the metaphors created according to the positive-negative and abstract-concrete distinctions were investigated. The study was designed and performed in descriptive scanning model. Data were obtained by using Document Analysis technique in accordance with qualitative research method. The study group consisted of 254 participants. In this study, a kind of ‘perception ultrasound’ was applied to the participants and the results were analyzed and interpreted. When the research findings were examined; it is seen that the metaphors they create about social networks are more positive and concrete metaphors.