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Track 5.g Introduction: Design with Foresight: Strategic Anticipation in Design Research
Author(s) -
Joern Henning Buehring,
Peter Jones,
Peter Scupelli,
Peter Bishop
Publication year - 2019
Publication title -
conference proceedings of the academy for design innovation management
Language(s) - English
Resource type - Journals
ISSN - 2632-0045
DOI - 10.33114/adim.2019.5g
Subject(s) - futures studies , anticipation (artificial intelligence) , strategic management , scenario planning , futures contract , marketing , business , knowledge management , economics , computer science , finance , artificial intelligence
Global changes in the 21st century appear intractable as social, technological and environmental trends force the contemporary organization to address these uncertainties in vision and strategic direction (Vecchiato, 2012). Enterprises across nearly all sectors of the globalized economy must adapt competitive strategies to anticipate specific political, resource, and market uncertainties that could impact expected growth and broader social benefits (Buehring & Liedtka, 2018; Wilkinson, Mayer, & Ringler, 2014). Yet the inclusion of strategic foresight within system, product and service design projects has yet to reach its potential in business enterprises.

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