CODE MIXING ANALYSIS OF INDONESIAN INFLUENCERS ON INSTAGRAM | Zendy

Riza Fazriani | Zendy

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CODE MIXING ANALYSIS OF INDONESIAN INFLUENCERS ON INSTAGRAM

Author(s) -

Riza Fazriani

Publication year - 2020

Publication title -

scripta jurnal ilmiah mahasiswa

Language(s) - English

Resource type - Journals

ISSN - 2656-9809

DOI - 10.33019/scripta.v2i2.69

Subject(s) - influencer marketing , indonesian , code mixing , code (set theory) , mixing (physics) , lexicalization , computer science , set (abstract data type) , linguistics , artificial intelligence , business , programming language , physics , code switching , philosophy , marketing , quantum mechanics , relationship marketing , marketing management

This research is about code mixing used by Indonesian Influencers on Instagram. This researchaims to find out the types of code mixing used by Indonesian Influencers on Instagram. Thisresearch focuses on types of code mixing used by Indonesian Influncers by Musyken (2000) theory.The data then were analyzed using qualitative method. The research used observation anddocumentation to find out the data. The finding showed that there were 25 data of code mixingfrom 5 Indonesian Influencers and the research used 5 data to analyzed. The research concludedthat there are three types of code mixing used by Indonesian Influencers. They are insertion,alternation, and congruent lexicalization.

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