Marketing Strategy of Kedai Karya Online Shop to Increase Sales | Zendy

Khusnul Yakin EBGC | Zendy; Ike Ratnasari EBGC | Zendy

AI Assistant Blog Pricing

Home ZAIA Blog

Open Access

Marketing Strategy of Kedai Karya Online Shop to Increase Sales

Author(s) -

Khusnul Yakin EBGC,

Ike Ratnasari EBGC

Publication year - 2018

Publication title -

journal of economics business and government challenges

Language(s) - English

Resource type - Journals

ISSN - 2614-4115

DOI - 10.33005/ebgc.v1i1.7

Subject(s) - marketing , data presentation , documentation , promotion (chess) , advertising , business , sales promotion , product (mathematics) , marketing mix modeling , distribution (mathematics) , sales force , marketing strategy , presentation (obstetrics) , sales management , marketing effectiveness , return on marketing investment , computer science , mathematics , political science , mathematical analysis , geometry , politics , law , programming language , medicine , radiology

This research aims to determine the marketing stategy of Kedai Karya Online Shop in increaseasing sales and and to know the factors that influence the fluctuation of sales turnover in Kedai Karya Online Shop. Informants of this research is the owner of Kedai Karya Online Shop. Sources of data collected from interviews, documentation, and observation. Data analysis techniques using interactive analysis techniques include data reduction, data presentation, and conclusions. The results show that Kedai Karya Online Shop use e-marketing strategy that is product strategy, price, communication, and distribution. Factors that influence an increase in sales turnover are seasonal factors, innovation factors, and use of paid advertising. Then the factors that affect the decline in sales turnover is the lack of promotion. Keyword : marketing, strategy, online shop, sales

The content you want is available to Zendy users.

Already have an account? Click here to sign in.

Having issues? You can contact us here

Accelerating Research