Open AccessMarketing in an experiential perspective: Toward the "Experience Logic"
Author(s) -
Tonino Pencarelli
Publication year - 2017
Publication title -
mercati and competitività
Language(s) - English
Resource type - Journals
eISSN - 1972-4861
pISSN - 1826-7386
DOI - 10.3280/mc2017-002001
Subject(s) - perspective (graphical) , experiential learning , marketing , psychology , business , sociology , computer science , pedagogy , artificial intelligence
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom