A Business Model to Support Sustainable Performance of Digital Startup Companies

Digital startup companies are faced with high failure rate. This research, therefore, aims to determine the effect of entrepreneurship orientation, innovation, customer participation, business model, and sustainable performance on startup companies. Data were qualitatively obtained using the interview from the founders of digital startup companies in Indonesia. The results showed that the business model was influenced by entrepreneurship orientation, innovation, and customer participation, while the sustainable performance was influenced by the business model. The implication of this research is the importance of developing business models by involving corporate leaders and customers to support the sustainability of digital startup companies.