PENERAPAN TECHNOLOGY ACCEPTANCE MODEL PADA KUALITAS USER EXPERIENCE APLIKASI MULTIMEDIA COMPANY PROFILE BPJS KESEHATAN WONOSOBO

Company Profile of a company is a medium that has a very important role in showing its existence in various fields of the business world. The development of the world of information technology demands to always provide something that is more comfortable and prioritizes user experience. The TAM (Technology Acceptance Model) method is one of the right methods in designing and building a user friendly system in increasing the level of user satisfaction with the user experience. By implementing the TAM constructs which include PU (Perceived Usefulness), PEOU (Perceived Ease of Use), ATU (Attitude Toward Using), BITU (Behavioral Intention to Use) and AU (Actual Use), it will certainly increase the level of user comfort. experience through a good interface and according to user information needs.