Improved Marketing Performance and Product Innovation for The Optimization of Competitive Advantage | Zendy

Harianto Harianto | Zendy; Sri Rahayu | Zendy; Megasari Gusandra Saragih | Zendy

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Improved Marketing Performance and Product Innovation for The Optimization of Competitive Advantage

Author(s) -

Harianto Harianto,

Sri Rahayu,

Megasari Gusandra Saragih

Publication year - 2019

Publication title -

journal of international conference proceedings

Language(s) - English

Resource type - Journals

eISSN - 2622-0989

pISSN - 2621-993X

DOI - 10.32535/jicp.v2i3.646

Subject(s) - competitive advantage , business , product innovation , marketing , product (mathematics) , new product development , industrial organization , mathematics , geometry

This research analyses on improving marketing performance and product innovation for the optimization of competing excellence. Sample amounted to 100 customers of UKM Dodol workshop of the Perbaungan Serdang Regency Bedagai by using SPSS Analysis tool version 19.0. The results showed that the marketing performance and product innovations have significant effect on the competitive advantage of UKM Dodol workshop of Serdang Regency Bedagai.

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