THE STRATEGY OF REACHING THE INTERNATIONAL MARKET SHARE FOR PT. HILDAN FATHONI INDONESIA | Zendy

Bhisma Maha Santika | Zendy; Chrissant Dea Arini | Zendy; Wenseslaus Salivian K | Zendy; Simon Peter Q Ortega | Zendy; Charles W Kleinman | Zendy; Fatemah H Y Y M Almudhahkah | Zendy; Dhairi M M N R Al Meseb | Zendy

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THE STRATEGY OF REACHING THE INTERNATIONAL MARKET SHARE FOR PT. HILDAN FATHONI INDONESIA

Author(s) -

Bhisma Maha Santika,

Chrissant Dea Arini,

Wenseslaus Salivian K,

Simon Peter Q Ortega,

Charles W Kleinman,

Fatemah H Y Y M Almudhahkah,

Dhairi M M N R Al Meseb

Publication year - 2018

Publication title -

international journal of applied business and international management

Language(s) - English

Resource type - Journals

eISSN - 2621-2862

pISSN - 2614-7432

DOI - 10.32535/ijabim.v2i2.11

Subject(s) - business , product (mathematics) , product strategy , marketing , scale (ratio) , marketing strategy , commerce , international market , new product development , industrial organization , advertising , product management , mathematics , geography , geometry , cartography

PT. Hildan Fathoni Indonesia is a company that has two product lines, such as product safety, product and crafts. As the company does not yet have the experience in terms of export products. Therefore, a much-needed strategy to sell the company's products with the scale Internatioal. PT. Hildan Fathoni makes the United States as a target market. its marketing strategy using articles and YouTube with the title that is effetive and in accordance with the research that's been done.

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