Open AccessEffective spokespersons on Twitter: experimenting with how profile gender & network size impact user perceptions of credibility and social attraction
Author(s) -
Katerina M. Stam
Publication year - 2010
Publication title -
mospace institutional repository (university of missouri)
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.32469/10355/8119
Subject(s) - credibility , perception , social media , psychology , social psychology , source credibility , advertising , dilemma , face (sociological concept) , internet privacy , political science , computer science , business , world wide web , sociology , philosophy , neuroscience , law , social science , epistemology
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