Open AccessWingman, warrior, airman: branding the U.S. Air Force
Author(s) -
Kristen D. Duncan
Publication year - 2010
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.32469/10355/8068
Subject(s) - slogan , publicity , officer , rebranding , political science , cyberspace , public relations , navy , framing (construction) , engineering , advertising , thematic analysis , media studies , qualitative research , sociology , marketing , law , business , the internet , social science , politics , civil engineering , world wide web , computer science
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