Open AccessThe efects of psychological ownership on loyal customers' perceptions : applying brand tourism effect and conspicuous consumption to luxury hotel marketing
Author(s) -
Seung Hwan Lee
Publication year - 2018
Publication title -
mospace institutional repository (university of missouri)
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.32469/10355/70709
Subject(s) - advertising , business , perception , brand awareness , brand image , tourism , marketing , psychology , political science , neuroscience , law
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